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The big question is: if you know building a list is the smart thing to do as a content marketer, what's stopping you? More than likely, you're overwhelmed. There are a plethora of tools you can use to set up and manage your email list, and you may be completely confused. Conquer your email marketing confusion You probably have several questions: Which tool should you use? How much money should you pay for an email service? Why do you need a service to send emails to your prospects ? And once you get signed up for a service, how do you start building your list and sending out messages? What should you say in those emails? Instead of picking an email tool and starting your first email marketing campaign, perhaps you'd rather close your eyes and think about your next vacation. Maybe you're hoping the whole problem will just … go away.I'm going to help you sort through what you need to know. You'll discover why you need an email service provider (ESP) and how to choose the right tool. Even if you're overwhelmed and confused today, you'll be able to start building your list by tomorrow.
ESPs: they're not just for clairvoyants anymore Why do you Whatsapp Number List need a special tool to send emails to your subscribers? You need a special email marketing tool because bad things can happen if you start sending lots of emails without one. Let's look at an example. You're a growing a digital business, and right now you have 50 email addresses on your list. You want to send an email to those folks. Why can't you just open up an email in Outlook, put all 50 email addresses in the “BCC” field, and start typing your message? Sending bulk emails manually (from your email client,like Outlook or Apple Mail) can get you into all kinds of trouble. Here are a few of the nasty problems that can crop up if you start sending lots of emails manually: Your recipient's email client (like Gmail) might label your message as spam and send it directly into a spam or junk filter. Future emails from you might also get labeled as spam, and you may never be able to reach your prospect again. Your hosting company or Internet Service Provider could notice that you're sending bulk emails and refuse to provide services for you. You might get flagged by the Federal Trade Commission as someone who has broken the
CAN-SPAM Act, and you could get fined up to $16,000 per violation. If you've sent out 50 emails illegally, that could mean a $800,000 fine. To avoid delivery issues, service interruptions, and total bankruptcy,smart content marketers use an email service provider (ESP) to send emails to their prospects. An email service provider (ESP) is simply a company that offers email marketing or bulk email services. Examples include MailChimp, Constant Contact, AWeber, FeedBlitz, Infusionsoft , and iContact. How an email service provider can keep you out of trouble Not only will an ESP keep you out of legal trouble, it can also make your life a lot simpler by handling many day-to-day list management tasks for you. Your email service provider can: Manage your entire opt-in and opt-out process: new subscribers will be added automatically to a list and receive a welcome message from you when they opt-in, and they can be removed from your list in seconds if they want to unsubscribe.Ensure you are abiding by all CAN-SPAM laws by automatically adding an unsubscribe link and your mailing address to the bottom of every email message you send.
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