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The influencer marketing landscape continues to evolve at such a rapid pace, we now have a whole new set of challenges and opportunities to take on, as 2021 proved to be a challenging year but also created a lot of new opportunities within the social media and influencer marketing industry. We asked 22 influencer marketing experts what we could expect for influencer marketing in 2022, and beyond. In this article, you will learn where your focus should be, what changes are coming and some future trends to keep an eye on. The only constant in our industry is change, so stay current, and you'll see some handsome returns on your marketing campaigns! 22 Influencer Marketing Predictions for 2022: 1. Brian Mechem - GRIN 2022 is the YEAR of the CREATOR. Last year we began to see the impact of having more than just one or two strong social networks.This increased competition at the network level is fantastic for creators.
Audiences have shown that they will follow Business Email List creators from one platform to another which makes creator engagement a key competitive point between the networks. We saw a greater focus from the networks on providing tools to their creators to better help them monetize and manage their personal businesses. This will continue and get much more Aggressive between TikTok, Instagram, YouTube, and Snap. At the same time, more and more people are beginning to understand what many creators actually are: entrepreneurs. 2022 will see a surge of investment into business tools for creators. Things like launching brands and storefronts, nurturing your audience in traditional ways like email but also new and innovative ways; banking, lending and other financial tools, tax management, healthcare, networking, content creation, editing, and more.
DTC will continue to thrive as well. Originally ignored in the influencer marketing space, eCommerce is now a critical battleground for platforms that seek to solve problems in the Creator Economy. Legacy brands will invest an ever-increasing amount to stay relevant in this new era of marketing. Lastly, privacy concerns and the actions of device makers, platforms, and regulators will continue to impact the industry. Ad costs continue to rise and fines from regulators will get larger and more commonplace.
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