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This mission, which is still ongoing, began in 2017. During these three years, we have known 2 different directors, including a long period of managerial vacancy. It is always delicate to carry out a design project in such a changing context. We had therefore worked to propose different solutions to implement this new identity. Many tests have been proposed. Some have been used. Others remained in the boxes. We propose in this article to present them to you. Let's start with a brief analysis of the subject that will enlighten you on our thought process. Baroque art in a nutshell... A freer, more original art If the classical compositions are illustrated by a marked taste for rectilinear, ordered, rigorous organization, those of the baroque will be more imaginative, even fanciful, irregular, made of curves and counter-curves.The term “baroque” comes from Portuguese and designates rocks or pearls of irregular shapes, then by extension, anything extravagant.
An art of contrast In music, the Baroque style also expresses many contrasts, oppositions: sustained notes/short or low/high notes... dark/light (a major chord at the end of a minor piece). .. Appearance of the concerto (from the Italian "concertar", "to dialogue" in French) which puts a soloist in opposition to the rest of the orchestra. the opposition between jewelry retouch service invented pieces (prelude, toccata, fantasy) and motion of French musical heritage from the 17th and 18th centuries. Very quickly, we synthesized this mission in a more inspiring way: " To promote French music of the 17th and 18th centuries " . We ended up with this very simple logo made of "sound rays".We are not going to detail here the process that led to this sign, and we refer you to the reading of the case study .
Search 01 A radiance of colors Our first proposals focused on a principle of colored radiation. A form of multicolored geometric abstraction replacing traditional iconography. The color becomes light and irradiates the composition of the posters. Set in motion, it unfolds in a hypnotic way, leading to the establishment of an original and impactful visual system.it unfolds in a hypnotic way, leading to the establishment of an original and impactful visual system.it unfolds in a hypnotic way, leading to the establishment of an original and impactful visual system.
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