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to its values ,
but also its demographic data (if your prospect is in Reunion, mainland France, the West Indies and Mauritius, you will need to adapt your campaign(s) accordingly).
Opt for “educational” content and address it with Mauritius Email List an appropriate tone : sports equipment, avoid the journalistic vocabulary of an art-house film critic in Télérama.
As we specified in 3, your content must also take into account the keywords that your personas use (we speak of search intention, because if your Internet user searches for “how to install laminate flooring”, reuse these keywords in your content and answer the question in a concise and relevant way (and why not, use video to do this!).
Identification of information relays: the megaphone!
That ? “Information relay” was just more elegant than “social networks” but it's the same thing.
Once you have defined your personas , your keywords, your content (editorial strategy), you will have to distribute them to your audience. If your personas are individuals , you have a better chance of reaching them on Facebook or Instagram , if they are professionals , Linkedin is for example more suitable.
You can distribute content to your fans, subscribers, but also sponsor your publications to reach a larger audience.
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