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What are online reviews? Reviews are the online experience users have when purchasing a product or using a service. In the past few years, they have become an increasingly important step in the purchase decision. Online reviews represent modern word of mouth marketing or as we call it "word of mouth marketing". Users and customers began to trust other users more than the companies themselves. Why are online reviews important? Research shows that every year the percentage of people who ask for a second opinion or review when making a purchase increases. For example, you want to go on a trip and are looking for accommodation in an apartment. Before choosing an apartment, you will probably, we are sure, look at other people's experiences.
This is precisely why reviews are so important in today's age of the Internet and digital media. Online reviews also have incredible power to influence consumer behavior, both consciously and unconsciously. If you want to Chinese Australia Phone Number List know more about user behavior and whether it can be influenced, read our blog on the topic of User attitudes and behavior - can they be influenced. The real importance of reviews is shown by the fact that 93% of people in the USA (between 35-54) who start business with a new company read online reviews and read an average of 10 reviews before making a decision. Source: Bright Local How to get more reviews?
Use platforms where people can leave you a review This is the basic step to get reviews. Google My Business reviews are currently the most popular in Croatia , followed by reviews on TripAdvisor and Facebook . If you want to know more information about Google My Business , read our blog Local SEO . 2. Ask for reviews For example, you can send an e-mail to customers after a purchase, but the problem arises if their e-mail is not available to you. The best-known method is an automatic message that is sent when customers leave the facility. For example you were at the Asterix pizzeria in Pula and after you left, you get the message "Are you satisfied with the Asterix pizzeria?" (this is made possible by the Google My Business profile). Messages like this invite your customers to leave a review. If you decide to ask your customers for a review, keep it short, sweet and sweet. Stickers at the bar, at checkouts and receptions are also a possible way to attract reviews.
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