Is Good for You, It is Not Always Good for Nature, Nienke Sterenborg (Country Manager Nl & Be) Confronts Us With the Facts. Because the Effects of Climate Change Are Becoming Increasingly Clear. Especially if We: Flying Too Much Large , Tourism Becomes Too Massive and Large-scale, and We Leave Our Traces in Nature in the Wrong Way. The Ambition of Natuurhuisje? Wake Up the World, to Protect Nature. With a Vision: Restore the Balance Between Man and Nature. And That Requires Behavioral Change. Natuurhuisje Has Already Taken the Necessary Steps With Education and Activism. For Example, They Donate 2% of Their Turnover.
Biodiversity Products, They Encourage People to Restaurant Email List Take Waste With Them When Walking and They Encourage Owners of Holiday Homes to Make Their Houses and Gardens More Sustainable. But in the Meantime They Were Mainly Known as a Platform for Houses in Nature and the Activism at Their Core Did Not Come Out Well. A Different Course to Tell Their Story, They Developed a New Brand Strategy. From Booking Platform to Nature Protection Platform. In Order to Realize Such a Movement and to Join Forces With Other Initiatives Such as Biodiversity Projects and Educational Institutions. The Content Strategy That Goes With It Has 4 Pillars: Cottages Hosts Biodiversity Impact With This Strategy and the Insight That Sustainability Plays a Role for More and More People When Choosing Their Holiday Address and That a 'nearby Holiday' Equals a Smaller.
Footprint, the 'don't Fly, Land' Campaign Was Born. Because: if You Book a Nature House, You Can Go on Holiday Shamelessly. The Radio, Outdoor and Online Campaign Was Played in the Netherlands and Online in Germany in January and February, the Busiest Booking Month, in Which the Holiday Bangers Fly Around Your Ears. Campaign Image Don't Fly, Just Land. Nature House Source: Nature House the Competitive Battle How Nature House Competes Against Competitors With Large Budgets? Through a Combination of Copy, Content and Topicality. And by Approaching the Right Channel in the Right Way. Copy for Example, in the Copy 'don't Fly, but Land' There is a Double Layer. Of Course It is Literally About Not Flying, but Also About the Feeling That You Are Racing From Hot to Hot and Looking Forward to the Summer, Where You Can 'land' in.
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