|
|
Now the question is–how do you create a video testimonial that has all these characteristics? Check out the following tips and best practices to create effective testimonial videos for your brand. Prioritize Good Image and Sound Quality Although authenticity should be central to your testimonial videos , that doesn't mean you should opt for candid videos that your customers recorded themselves using their phone cameras. Otherwise, you'll end up with videos where the image is fuzzy and cloudy or the sound is barely audible. At the end of the day, you still want your video to be digestible and comprehensible because the goal is to convince others to buy your product or service. This is why the quality of the image and sound is so crucial. Make sure you capture crisp and clear videos and viewers can easily make out what the customer is saying.That means keeping background noise to a minimum and using quality equipment.
Check out the following testimonial video for Direct Agents created by the company's in-house creative studio. The client's voice is clear and audible and the video is high-quality so viewers can really focus on the message and the story. Ditch the Script for Prepared Questions Consumers are smart; they can smell scripted content from a mile away. So, if you're making the customer read from a script, your video testimonial is going to come off as inauthentic and unnatural. At the same C Level Executive List time, you can' t just start filming without a plan or a clear idea of what to talk about. This could leave you with lots of unusable footage in which the customer keeps repeating the same thing over and over or provides a lengthy explanation on an irrelevant topic. This is why it's important to strike the right balance between spontaneity and preparedness to deliver something that's authentic and professional. The best thing you can do here is come up with a list of questions that the customer can answer in their own words. Share the questions with them ahead of time so they can get an idea of what you'll be asking and prepare an appropriate response. When recording time comes, they'll be able to provide great answers that add value to the video.ll be able to provide great answers that add value to the video.ll be able to provide great answers that add value to the video.
You can provide them with direction and cues by asking the questions you shared earlier, much like an interview. Those parts can be edited out later to create an impactful testimonial video. In the following testimonial video, Deloitte US shares questions in the transitions between different answers.This is a great way to help viewers follow the video and comprehend your message. Maintain a Coherent Story Sequence Since the goal is to tell a story through your testimonial video, make sure you're maintaining a coherent structure that people can easily follow. The flow of the video should make sense so viewers can understand the story you're trying to tell. There should be no confusion about who the customer is, why they needed your solution, why they chose your brand, and how their needs were addressed. The basic structure of your testimonial video may look something like this: An introduction – The customer gives a short introduction about who they are and what they do. They talk about the main pain points that needed addressing, which will help to establish why they needed your product or service.A middle – Once the pain point is established, the customer then explains what attracted them to your brand.
|
|
